Lebron James and Sprite fans, oh boy, are you in for a treat. It has been announced that Spirte and the King are teaming up to create a new limited-edition Sprite flavor called “6 Mix”. This is not your regular Sprite, as it has splashes of cherry and orange in it. The design and the flavors were developed by Lebron himself and this is the first time the popular soda brand has associated themselves this deep with a player.
Sprite 6 Mix by LeBron James is the first limited-edition Sprite flavor formulated in partnership with the NBA champion and cultural icon. The game-changing beverage combines the refreshing taste of traditional Sprite with a splash of cherry and orange flavor. The flavor formulation, packaging graphics and product name of Sprite 6 Mix were co-developed with James to truly reflect his style and taste preferences.
Beginning in mid-March, Sprite 6 Mix by LeBron James will appear on store shelves nationwide for a limited time. It will be available in 20-ounce bottles and 19.2-ounce cans, and will be sold in convenience retail and value stores. Special packaging for the new flavor features a custom logo sporting James’ name and jersey number, and his initials appear on the background of the label. The packaging also features a custom “6″ with a crown integrated to represent James’ most popular nickname “King James.”
“Growing up drinking Sprite, I never imagined I would have my own flavor someday,” James said. “I had a great time working with the Sprite team to turn my favorite flavors into a pretty cool variation of one of my favorite brands. I’m proud of what we created and I’m excited for my fans to try it.”